ReSurfaced: A Pop-Up Plaza on Main


Surface parking and large vacant lots have greatly weakened our urban fabric. From downtown extending out to our city’s neighborhoods, these underutilized spaces continue to pose challenges for creating vibrant places and connected communities. Through the ReSurfaced initiative, we are exploring creative ways to pre-vitalize these vacant and underutilized spaces by creating low-cost investments that activate the space NOW rather than waiting for big, long-term developments to take shape.

This map of Louisville gives a good sense of the amount of surface lots and vacant hardscape spaces in and around the central business district. Black indicates building structures and red are the flat surfaces that present opportunity to reweave the urban fabric and create a stronger, more walkable, and more vibrant city.

This map of Louisville gives a good sense of the amount of surface lots and vacant hardscape spaces in and around the central business district. Black indicates building structures and red are the flat surfaces that present opportunity to reweave the urban fabric and create a stronger, more walkable, and more vibrant city.

ReSurfaced: A Pop-Up Plaza on Main

The first initiative in the ReSurfaced movement took the underutilized surface lot behind the facades of 615-621 West Main Street in downtown Louisville, and created a six week long pop-up beer garden, outdoor cafe, and event space from September 19th to October 25th in 2014.
 
The idea focused on the city as laboratory, where the community can not only enjoy a unique event space, but experiment with the city and begin dialog about how we can pre-vitalize the current location as well as the multitude of surface lots and underutilized spaces in Louisville.
 
ReSurfaced: A Pop-Up Plaza on Main is a temporary initiative to illustrate the economic potential and benefit of incrementally activating currently unproductive spaces while creating a more vibrant downtown that can more quickly realize the City’s latent potential.
 
This project was the beginning and we will need all the volunteers and creative ideas our community can bring to not only make this location a success, but be the catalyst for future pre-vitalization efforts throughout downtown and beyond.

Comment